Re: Could WAPP Have Gone Top40/CHR Instead Of AOR In The Summer Of 1982


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Posted by Jeff Levine on June 23, 2018 at 15:32:56:

In Reply to: Could WAPP Have Gone Top40/CHR Instead Of AOR In The Summer Of 1982 posted by Jonathan Gabel on June 23, 2018 at 12:47:53:

WAPP launched about a year before Z100 (and a year before WPLJ switched from AOR to CHR).

In that one year time period CHR became a lot more dynamic (Thriller, Synchronicity, Duran Duran, Prince and more all became monster hits). Still by the summer of 82 CHR had started to rebound from its doldrums and there was a fair amount of compelling music out: Don't You Want Me, John Cougar, Let It Whip, Tainted Love, Eye of The Tiger, plus big hits from older acts like Stevie Wonder, Paul McCartney, Elton John.

It would seem that a commercial free CHR/Top 40 station would have been able to make a big splash and come fall when they started playing commercials, if their sound was unique enough they should have been able to maintain a lot of those listeners.

Not sure that a large 40-50 currents list would have worked (it seldom does) but something like Mike Joseph's Hot Hits or what Scott Shannon was doing in Tampa would likely have been successful.

The only caveat I would add is that WAPP as an AOR station should have been a lot more successful after WPLJ switched to CHR and they weren't, so there is a chance that the Doubleday management team would have screwed up CHR in 1982 just like they screwed up all their other efforts on 103.5.




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