Re: Re: Re: Re: Could WPLJ Have Gone Classic Rock Instead of Top 40 in 1982-1983?


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Posted by Allan Sniffen on June 22, 2018 at 02:30:46:

In Reply to: Re: Re: Re: Could WPLJ Have Gone Classic Rock Instead of Top 40 in 1982-1983? posted by Don O'Brien on June 21, 2018 at 11:05:53:

>>>What's to say that a WPLJ rock station keeps K-rock from ever happening in 1985?<<<

K-Rock never exists if 'PLJ stays in the format. That's a no brainer. But after that, it becomes a lot harder. I doubt ABC (corp) hires Stern after what happened on WNBC. Too much overhead for a network O&O at that time. Stern still could have gone to 92.3 when it was 'KTU. Or any other FM station. I just don't think it would have been 'PLJ.

This is nothing but a parlor game but with respect to WPLJ itself, I believe it could have remained a successful rock station for years. The station was doing very poorly by the late 80's and that was a consequence of the 1983 format change. Obviously rock as a format was going to have problems too. That acknowledged, today's Q 104 is more of a descendant of WPLJ's "NY's Best Rock" days than it is WNEW-FM so it's at least possible WPLJ would be what Q 104 now is -- with a longer heritage that got it there.

The rock brand of "PLJ before the format change was huge. Consider we're still debating whether it should have changed format 35 years ago. It never had that kind of dedicated base again. That's what was thrown away. Those who have strong feelings about the station are not its CHR listeners from '85 (or any other time). They're its rock listeners from '76.

Larry's right when he points out that a big portion of WPLJ's audience was young. Imagine holding on to *them* as they aged over the next 30 years. It would have been a hugely lucrative demo for *decades*. This is one of the reasons I reject the billing argument from 1985/86. I contend the "opportunity cost" of dropping rock in '83 is far, far greater.


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